The Future of Real Estate

The Future of Real Estate is a five episode series that profiles global CEOs on the forces shaping our buildings and cities in a time of unprecedented change. Each episode explores topics that include hybrid work, housing affordability, resilience, decarbonization and real estate in the metaverse.
introduction
to the
project
Year
2022
Client
The World Economic Forum
Service
Director of Photography

We were commissioned to film a video series titled "The Future of Real Estate" for the World Economic Forum (WEF) at Davos. The aim of this series was to explore the evolving landscape of real estate and its impact on global economies and societies. Through insightful interviews and discussions, we delved into trends, challenges, and opportunities within the real estate sector.

Key Themes

Hybrid Work: Examining how the shift to hybrid work models is reshaping commercial real estate, office spaces, and urban planning.

Housing Affordability: Addressing the challenges and solutions related to making housing more affordable and accessible in urban areas.

Resilience: Strategies for making buildings and cities more resilient to climate change, natural disasters, and other disruptions.

Decarbonization: Initiatives and technologies aimed at reducing the carbon footprint of buildings and promoting sustainable construction practices.

Real Estate in the Metaverse: Exploring the emerging concept of virtual real estate within the metaverse and its implications for the future of property investment and development.

OUR VIDEOS

our
process

Interviewees

  • Nathalie Palladitcheff - President and CEO of Ivanhoé Cambridge. Discussed sustainable development and integrating environmental considerations in real estate investments.
  • Jonathan Reckford - CEO of Habitat for Humanity International. Focused on affordable housing and innovative solutions for housing crises.
  • Christian Ulbrich - CEO of JLL. Explored the future of urbanisation and the role of smart cities and technology.
  • Ahmed Galal Ismail - CEO of Majid Al Futtaim Properties. Provided insights on retail real estate and changing consumer behaviour post-pandemic.
  • Ahmed Ismail - President and CEO of American Realty Advisors. Emphasised diversification in real estate portfolios and market navigation.
  • Mark E. Rose - Chairman and CEO of Avison Young. Discussed the commercial real estate sector and evolving business needs for office and industrial spaces.

Filming and Production

The series was filmed during the WEF at Davos, capturing the thought leadership and visionary ideas of some of the most influential figures in real estate. We focused on creating a visually appealing appealing studio set-up that would resonate with the global audience of the World Economic Forum.

Impact and Reach

"The Future of Real Estate" series has been widely viewed and appreciated for its depth of analysis and forward-thinking perspectives. It serves as a valuable resource for industry professionals, investors, and policymakers looking to understand and shape the future of real estate.

This project exemplifies our capability to handle high-profile assignments, deliver compelling content, and engage with top-tier industry leaders, solidifying our reputation as a premier video production company.

IN SUMMARY

Credits

DIRECTOR OF PHOTOGRAPHY: JACK HARDY / LUCID MOTION

PRODUCTION: WORLD ECONOMIC FORUM

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